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\u0427\u0435\u043a\u0430\u0448\u043a\u0438\u043d\u0430 \u041d\u0430\u0442\u0430\u043b\u044c\u044f \u0420\u043e\u0431\u0435\u0440\u0442\u043e\u0432\u043d\u0430<\/strong>, \u043a.\u044d.\u043d., \u0434\u043e\u0446\u0435\u043d\u0442 \u043a\u0430\u0444\u0435\u0434\u0440\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0433\u043e \u0434\u0435\u043b\u0430, \u0447\u043b\u0435\u043d \u0413\u0438\u043b\u044c\u0434\u0438\u0438 \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432, \u0431\u0438\u0437\u043d\u0435\u0441-\u0442\u0440\u0435\u043d\u0435\u0440, \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/p>\n<p><em><strong>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/strong><br \/>\n<\/em><em>\u0418\u0437 \u043b\u0435\u043a\u0446\u0438\u0438 \u0432\u044b \u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0437\u0430\u0447\u0435\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u044b\u043d\u043e\u043a, \u043e\u0442\u043a\u0440\u043e\u0435\u0442\u0435 \u0434\u043b\u044f \u0441\u0435\u0431\u044f PAM\/TAM\/SAM\/SOM, \u043f\u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u0435\u0441\u044c \u0441 CJM \u2013 Customer Journey Map (\u043a\u0430\u0440\u0442\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438) \u0438 \u043f\u043e\u0439\u043c\u0435\u0442\u0435, \u0437\u0430\u0447\u0435\u043c \u043e\u043d\u0430 \u043d\u0443\u0436\u043d\u0430; \u043f\u0440\u043e\u0439\u0434\u0435\u0442\u0435 \u043f\u043e \u044d\u0442\u0430\u043f\u0430\u043c \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f CJM \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u043e\u0441\u0432\u043e\u0438\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0441\u043e\u043d, \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u0435\u0441\u044c \u0441 \u0432\u043e\u0440\u043e\u043d\u043a\u043e\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 CJM \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f CJM \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/em><\/p>\n<p>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435: \u00a0<a href=\"https:\/\/leader-id.ru\/events\/500959\"><strong>https:\/\/leader-id.ru\/events\/500959<\/strong><\/a><\/p>","excerpt":"","slug":"%d1%81%d0%b5%d0%b3%d0%bc%d0%b5%d0%bd%d1%82%d0%b0%d1%86%d0%b8%d1%8f-%d1%86%d0%b5%d0%bb%d0%b5%d0%b2%d0%be%d0%b9-%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8-%d1%80%d0%b0%d0%b1%d0%be%d1%82","image":false,"all_day":false,"start_date":"2024-06-03 14:10:00","start_date_details":{"year":"2024","month":"06","day":"03","hour":"14","minutes":"10","seconds":"00"},"end_date":"2024-06-03 15:30:00","end_date_details":{"year":"2024","month":"06","day":"03","hour":"15","minutes":"30","seconds":"00"},"utc_start_date":"2024-06-03 11:10:00","utc_start_date_details":{"year":"2024","month":"06","day":"03","hour":"11","minutes":"10","seconds":"00"},"utc_end_date":"2024-06-03 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